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Featured Case Studies
Hand-picked cases to get you started immediately.
Free AccessBeautify Inc.
Beautify Inc., a global prestige cosmetics company, is evaluating a major strategic pivot: transitioning its in-store beauty consultants into virtual social media-based beauty advisors. With consumers increasingly shifting to online shopping, the company faces declining footfall in high-end department stores. This case explores the strategic, operational, and financial dimensions of this transformation - including customer adoption factors, investment payback, and digital capability requirements.
Mohawk Defense: Fighter Jet Manufacturer
A U.S. defense contractor manufactures the Mohawk Light Fighter Jet for the British Royal Air Force. After 12 years of production, the British government is putting the contract out to bid. To win the re-bid, the client must reduce its manufacturing costs by 5% on a $20M jet. BCG is engaged to identify cost reduction opportunities. This case tests a candidate's ability to structure a cost-reduction problem across design, manufacturing, procurement, and overhead — while working within the constraints of defense contracting and regulatory compliance
Vivita Insurance
Vivita is a major Asian term life insurer considering a bold new initiative — Project Wapple — that would offer premium discounts to new customers who purchase a fitness tracker and maintain minimum exercise levels. The case requires candidates to evaluate the financial impact of better risk segmentation, model profit before and after the program, and assess whether the initiative should also be extended to existing customers. It is a BCG online case format, heavy on quantitative modeling and business judgment.
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Start Practicing with AIWelcome to FashionCo Case.
FashionCo is experiencing declining revenues despite being a long-standing player in the women's fashion market. The CEO wants a recommendation on how to proceed.
Your client, FleetForce is a shipping company that focuses on ground transportation within the United States. Lately, the company has experienced a decline in revenue and has reached out to your team for guidance...
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